Archive for November, 2012

Key words

Identity “represents the process by which the person seeks to integrate his (sic) various statuses and roles, as well as his diverse experiences, into a coherent image of self”. (Epstein, 1978, p. 101)

Professional identity is defined as one’s professional self-concept based on attributes, beliefs, values, motives, and experiences (Ibarra, 1999; Schein, 1978).

Online identity, internet identity, or internet persona is a social identity that an Internet user establishes in online communities and websites (Online identity, 2012).

Posted on Flicker by TakenByTina

Brief summery

Professional identities are built up on how we feel about being professionals, what do we do as professionals, and how our colleagues see us. Since recently we can also add to it who we are outside of working facility and who we are online. Things we do, write, say, type; even who our friends are can tell a lot about us even to those people who we had no intention to give the information to. Our personal have fused with the professional (Kerwin, 2008). It is called social background check. More information can be found here. So it is best to keep the information private and clean. Be aware that everything you say online can be traced to you, and you can get in trouble or……if you wisely mange the information you share online, may actually work FOR you! If your online reputation is not great, there are surely certain things you may do to clean it up: however, the best thing you can do is to carefully watch what you do and eventually with whom and where you share it.

Relations to course outcomes

As current students we have to understand that we are about to enter professional world where things we do and say matter. Unfortunately (or fortunately) this becomes a big deal not only since the time we get our diploma but much earlier…as soon as we join online membership. Therefore, as future professionals we have to build our online reputation today so we can get hired tomorrow.

Works Cited

Epstein, A. (1978) Ethos and Identity, Tavistock, London

Kerwin, A. (2008, July 07). Managing Your Professional Identity. Retrieved November 09, 2012, from slidshare :

 Online identity. (2012, October 12). Retrieved November 09, 2012, from Wikipedia:

(Advertising Agency: Richter7, Salt Lake City, USA
Posted on demilked


The purpose of the ad is to advertise the company which offers services on making marriages stronger. The target audience would be married couples who are unhappy in their marriages. By only looking at this ad couples who want to improve their relationship can already get a worthy advice which may make them to go on the website. The image with emphasized ME looks gray and lonely which makes the viewers compare their lives with the world where “ME” dominates. By cutting out M and turning it over couples may change their lonely lives and become happy again. The ad could be found where married couples are: on the streets, magazines.


The ad employs alignment principle of design which organizes page into orderly message.

*Firstly, lines which are grouped belong together by containing relative information which makes it easier to follow the message.

*Secondly, the ad employs centered type of text alignment. The message in the ad is rather short allowing it to use this type of text alignment. The second line is the same wide as the word ME. The directions (3d and 4th lines) are easy to follows due to numbered format.

*Thirdly, a lot of empty space and grey cold colors coincide with the idea of loneliness which people with unhappy marriage may experience.





The image also uses the following principles:

-Contrast – black letters on light background, bold vs regular type

-Balance – symmetrical left and right sides

-Emphasis – the word ME with “cut out” option

Advertising Agency: LOWE Adventa, Moscow, Russia
Creative Director / Art Director / Copywriter: Andreas Mielenhausen
Designer: Roman Alekhin
Published: October 2010
Posted on Ads of the World

Beeline is a network company which offers mobile, TV, and internet services. Main office is located in Russia (it may explain why you probably never heard about it). It has always been known for the creativity of its ads. In its ads it has always had young people which are the target audience. Those young people are not shown here; however, the types of technology which are shown in the ad are mainly for younger generation users. Besides, younger generation tends to have less money; therefore, they would be more likely to look for discounts for necessary services. Young families are also a target population who could benefit from buying a package for their new home.  This ad can be found anywhere where the younger people are: on the streets, in the magazines, on TV, online on the websites, etc.

This image uses strong contrast which quickly and effectively attracts attention.

Contrast by color: There are two color ideas. Firstly, message in black and yellow stands out very well on the white background allowing all attention to the message. Secondly, addition of yellow color to identify the product itself contrasts with just black color of the other parts of the message. The yellow color elements are balanced on the page (left upper corner and right lower corner) which also emphasize the element of flow where gaze comes from the upper left to lower right where the brand name is.

Contrast by size: coincides with whole idea. On the left side, where the first attention is drown due to the contrast by color and size, the viewer can see products – a lot of products which occupy the better portion of the image. In other words, a big package. While on the right side same elements shown from the other angle but they look smaller which matches the idea of paying a little money to buy the big package. The image employs the principle of symmetrical balance.